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zero dollars

Burger King says zero price item isn’t free

Burger King menu board

This menu board at a Rock Hill, SC Burger King advertises a zero dollar King Deal that wasn’t free.

I always thought a zero priced item means the item is free. Apparently Burger King disagrees.

On the morning of June 25, 2015 I walked into a Burger King restaurant on Cherry Road in Rock Hill, South Carolina and noted a section on their menu board which stated “King Deals starting from $0.00”. On further inspection I noticed a listing for a Sausage Burrito with an advertised price of zero dollars and zero cents. When I inquired about it I was told that the price was incorrect. When I pointed out that it was officially posted on their menu board at the advertised price, I was informed that it was a pricing “download error”.

Well, that may or may not be true, but error or no, if the price of an item it is publicly displayed on their menu board in their restaurant, as far as the customer is concerned, that is the price. If isn’t the actual price, and the management refuses to honor the price that advertised on the menu, isn’t that considered false or misleading advertising?

I think so, and so did the customer ahead of me who also tried, and failed, to get a Sausage Burrito for free, as the menu board implied. Apparently Burger King disagreed.

I asked the manager why he wouldn’t honor the price on the menu when the item was posted as zero dollars and zero cents. I could hardly believe his response.

Hear his surprising answer to my question in Episode 6 of The Free Stuff Show Podcast. We’ll also discuss why we think his response was not only incorrect and perhaps even a little bizarre, it was also poor customer service. Do you agree or disagree?

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